We believe in the possibility of development and growth without destroying the planet, but regenerating it and taking advantage of its possibilities.
We believe that by 2030 no trees will be felled down to produce charcoal anywhere in the world.
We started BrasUP with the motivation of solving an existing problem in the barbecue market: The lighting of the fire.
This is how our first product arose: A cardboard Hardwood Charcoal and a natural self-ignition system, all in one that lights the embers in 15 minutes.
“Embers” = “Brasas” in Spanish. That’s why “BrasUP”.
But one we got into the Hardwood Charcoal Business, we realized that something was wrong. This kind of Charcoal comes from Native Trees, and Forests that, most of them, do not recover.
That is why we decided to change reality. This is how our 100% Ecological Charcoal arises, produced from organic discard. In this case, we use rice husks as raw material, available in our origin place: Corrientes, Argentina.
After a long research and work, we came up with a solution that became an opportunity for the business: A 100% Ecological Charcoal, produced from the use of organic discard such as: rice husks, walnut husks, sawdust, shavings and rest of pruning among others, etc.
We have achieved a sustainable product and, at the same time, we produce our own charcoal, which allows us to verticalize our production without depending on others in the key stages.