We Created it. We Scaled It.
Our Journey Began With an Innovative Product to Improve the Grilling and Fire-Starting Experience.
But Entering the Charcoal Market Exposed a Far Greater Problem: Traditional Charcoal Comes From Native Trees That Are Never Recovered.
That Discovery Changed Everything. We Made a Radical Shift and Developed the First Charcoal Made 100% From Up-cycled Rice Husks, Building the Machinery to Produce It Ourselves.
To develop the product, we had to Develop all the Machinery, which didn't exist at the time. We ended up Building a Pyrolyzer from Scrap, since we had no Resources, and that Made us Experts. Today, we have a Development Department where we Design Complex, Large-Scale Biomass Transformation Plants.
BrasUP Production Facility in Paraguay
By Adapting Our Processes, We Transform a Wide Range of Biomass Residues Into Charcoal and Biochar, Including Coconut Shells, Olive Pits, Tequila Bagasse, Almond Shells, Bamboo, and Certified Wood Chips, Among Others.
We Develop Complete Production Plants in Partnership With Biomass Owners and Investors.
Contact Us
Road to Revolution
A Look Back at the Early Years
TEDx Talks — Facundo Cabrera
Interested in Sustainable Charcoal, Biochar, or Partnership Opportunities? We'd love to hear from you. Partner with us, Build a Regional Facility, or explore Supply Options.